Allocation of Funds
Allocation of Funds
We believe transparency matters. Not too much transparency, but the helpful, calm kind that reassures you that your money didn’t immediately vanish into a novelty megaphone budget.
Here’s how each purchase is allocated.
Where Your Money Goes
≈ 55% — Shirt Production & Fulfillment
Blank shirts, printing, ink, misprints that somehow make it through anyway, packaging, and the quiet dignity of shipping labels.
≈ 20% — Operations
Website hosting, payment processing, design software, bookkeeping, customer emails that begin with “Thanks for reaching out,” and the general upkeep of a small organization pretending to be larger than it is.
≈ 5% — Charitable Giving
Each month, a portion of sales is donated to a vetted charitable organization aligned with the general spirit of the causes represented on the shirts.
We don’t claim to save the world. We do try to help in measurable ways.
≈ 10% — Archival Recovery & Preservation
Locating, cataloging, and “finding” forgotten event shirts from causes that once mattered, still kind of do, and were very serious at the time. Includes storage boxes, labeling systems, and occasional confusion.
≈ 10% — Creative Development
Designing new shirts, researching plausible-sounding initiatives, studying period-accurate typography, and deciding whether a misprint is charming or just wrong.
A Note on Percentages
These numbers are approximate. Some months skew slightly more toward shipping. Others skew toward realizing we forgot to renew a subscription. The intent remains consistent, even when reality wobbles.
What We Don’t Do
- We don’t claim 100% of profits go to charity.
- We don’t inflate impact metrics.
- We don’t run ads telling you your shirt purchase personally changed history.
We sell shirts. Some money goes to good places. The rest keeps the lights on and the archive growing.
Why This Still Matters
The causes on these shirts may be fictional, forgotten, or oddly specific, but the idea behind them is real: people organizing, caring, and showing up in matching shirts because it felt important.
That part still counts.